COMPANY PROFILE

Established in 1980, Collins International Trading Corporation has established itself as a premier marketing and distribution company of consumer durable products in the Philippines. Over the past four decades, Collins has consistently transformed unknown brands into household names, employing a Total Marketing Approach that emphasizes innovation, reliability, and consumer satisfaction.

At the core of Collins’ success is a steadfast commitment to rigorous product evaluation and testing, ensuring that each item introduced to the market meets the highest standards of quality and performance. From renowned international brands like MOULINEX, KRUPS, and SHARP to its proprietary house brand DOWELL, Collins has built a reputation for excellence and reliability.

In 1998, Collins expanded its portfolio to include healthcare products with the introduction of OMRON Healthcare. Recognizing the significance of health and wellness in enhancing the quality of life, Collins aimed to provide reliable, high-quality, and affordable medical devices to Filipino consumers. Over the years, OMRON Healthcare has emerged as a top-selling brand, offering a range of essential products such as blood pressure monitors, respiratory therapy, temperature management, weight management, and pain therapy.

Building on the success of OMRON Healthcare and driven by a mission to promote holistic well-being, Collins proudly introduces EasyLife. Serving as an extension of its dedication to health and wellness, EasyLife endeavors to simplify and enrich the lives of consumers by providing a selection of durable, affordable, and user-friendly healthcare products tailored to everyday needs.

The EasyLife brand epitomizes the ethos of embracing life’s challenges with ease and confidence, irrespective of physical limitations. With a focus on efficiency, precision, and cleanliness, EasyLife products are meticulously designed to empower individuals to take charge of their health while ensuring sanitation and hygiene in daily living.

At Collins International Trading Corporation, our vision extends beyond market leadership to making a meaningful difference in the lives of Filipino families. As we move forward, we remain dedicated to innovation, growth, and excellence, continuing our journey of providing products that enhance the well-being and happiness of our valued customers. Experience the ease of a carefree life with EasyLife by Collins.

Corporate Vision / Mission

  • To establish a trusted brand in the wellness industry.

  • To provide a carefree life among its consumers.

  • To give a quality product to consumers and profitability to the company.

  • To improve awareness and demand for health-conscious consumers.

  • To add value by providing consumers a quality service and product.

Through a dynamic workforce, CITC is determined to achieve the competitive advantage in terms of:

  • Strong and extensive nationwide distribution network;
  • Unwavering credibility among suppliers and creditors;
  • Healthy and stable financial standing;
  • Excellence in Marketing;
  • High level of professional competence.

And for all these, to God be the glory and praise.